London / Working globally
Revenue Growth & Market Entry Partner
I build revenue systems
that survive contact
with the market.
SALES × GEO EXPANSION × REVOPS × SALES INTELLIGENCE
Operator first. Advisor second.
01/The operator
I'm Daniel Codd. For 28+ years I've built sales teams, opened markets and repaired commercial systems across technology and digital services.
Built on the sales floor.
Tested in the boardroom.
I have spent my career making complex commercial problems simpler—and then staying close enough to execution to see if the answer really works.
That experience runs from frontline sales at Apple, Vodafone and Ricoh to senior revenue leadership across SaaS, digital engineering and professional services. I've led across EMEA, the Americas and APJ; helped scale businesses from £1m to £50m in revenue; and held leadership roles through a private-equity exit and a merger.
Today I work with founders, CEOs, CROs and investors when growth has become strategically important, operationally difficult—or both.
My work sits between a consultancy and an operating role: senior enough to challenge the strategy, practical enough to rebuild the motion, and accountable enough to stay for the evidence.
02 / The companiesThe work today
Four businesses.
One commercial thesis.
Each company addresses a different point of friction in the revenue system—from understanding the buyer to entering the market and operating the engine.
01Leading
Revenue intervention
Win Labs
An operator-led growth partner for B2B companies that need to build, repair or validate a revenue-generating system.
Capabilities
01Revenue growth
Repair growth constraints and create repeatable movement.
02Sales motion
Design and operationalise a focused commercial motion.
03Named-account activation
Turn priority accounts into coordinated action.
Leading01 / 04
Built within Win Labs Group—a connected set of operator-led companies for B2B growth.
03 / Point of viewNotes from the market
The commercial ideas
I keep returning to.
These are not slogans. They are working conclusions formed across different markets, business models and revenue stages.
Revenue is a system, not a target.
Targets describe the destination. They do not create the route. Predictability comes from connecting market choice, proposition, activity, data and leadership cadence.
Most teams have an activation problem.
They are rarely short of ideas, tools or advice. They are short of focused capacity to turn a sound strategy into repeated commercial action.
Market entry is a local act.
A proposition that works at home does not travel unchanged. New markets require new evidence, language, relationships and operating assumptions.
More data has not created more clarity.
Sales intelligence only matters when it improves a decision: who to pursue, why now, what to say and where leadership should intervene.
AI should remove drag—not judgement.
The best commercial systems use technology to improve research, preparation and consistency while keeping human context at the centre of the sale.
Embedded enough
to make it real.
I do not arrive with a generic playbook or leave with a strategy deck. The work combines diagnosis, clear choices and hands-on activation—then transfers the capability into your business.
Discuss the real constraintDiagnose reality
Pressure-test the market, proposition, pipeline, process and team. Find the commercial constraint behind the visible symptoms.
Make the choices
Decide where to play, which accounts matter, how to create relevance and what the business must stop doing.
Build the motion
Turn the thesis into targeting, messaging, activity, tooling and a cadence that produces market evidence quickly.
Embed capability
Create ownership, decision rules and management rhythm so progress continues without permanent outside dependency.
04 / ExperienceSelected leadership history
A career across
markets and moments.
Scale-up urgency, enterprise complexity, new-region ambiguity and the operating pressure that comes with investor-backed growth.
01Robosoft Technologies
VP Sales, UKI & Europe
02hedgehog lab
Global Head of Sales
03Topcoder
VP Sales, EMEA
04GreenLight
Regional Head of Sales
05Ignite
Regional Sales Director
06Ricoh
Earlier commercial role
07Apple
Earlier commercial role
08Vodafone
Earlier commercial role
Commercial contextsDifferent sectors.
Different sectors.
The same hard questions.
01 Enterprise SaaS02 Digital engineering03 Financial services04 AI & data05 Cyber security06 Cloud07 Media & OTT08 Professional services
Growth rarely needs
more noise.
It needs a clearer reading of the market, a smaller number of better choices and the operating discipline to make them count.
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