Top UK sales and revenue leader. Global experience. Based in London, United Kingdom.

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How can I help your business ?

Strong Team Leadership

Build Successful Go-To-Market Strategies

Implement High Growth Plans

C-Level, Board and VC/PE Experience

Revenue

Real revenue leaders need to have a broad experience. Seen what works where and when and know how to implement it succesfully. From an individual contributor to top sales and revenue leader I have the experiecne to help your business consistently exceed expectations.

  • Over 25 years in sales with the last 13 years in leadership roles.  I have made a conscious effort to grow as a sales leader in the tech industry.  My route to success has been from the bottom up from individual contributor to revenue and growth leader across companies both large and small.  I have a depth of experience with high dollar value deal cycles as well as high velocity top of the funnel intensive operations.  This puts me in the best place to draw from both sides to ensure the best sales tactics, strategies and sales methodologies are put in place to achieve success.

  • Led multiple Account Management and Customer success teams across USA, APJ and EMEA.  As a core part of the revenue team and arguably the most effective part of the business to drive new revenue and growth, customer success and account management are a crucial part to my revenue strategies.  I have effectively driven these teams to be responsible for high revenue growth and customer retention as part of total strategy.

  • I have managed and worked alongside various global teams managing lead generation activities. With a main focus on the EMEA geo I have worked with multiple external agencies and inside teams to ensure consistent lead generation and mapping through to revenue generation.  Predictably being able to implement marketing and lead generation across the business is a core strength and requires an open mind to retain buyers attention.

  • I have both designed and implemented new revenue systems as well as refined existing systems. Leading and working with external and external teams to bring the best revops capabilities to the organisations I work in. I see Revenue Operations as a core tenant of the wider business.

  • A master at Deal Strategy and coaching deal strategy. Working with wider business and data to ensure closure success rates are above industry norms.

  • Having led teams across APJ, UK/EU and Americas it was been imperative to understand the nuances across markets, countries and regions. I ensure the right activities are undertaken in the right places and build a team of geo experts (wither internal or external) to ensure success.

  • Adept at creating and implementing customer feedback loops that play a crucial role in driving performance and fostering improvement. Implementing strategies like commission payouts based on feedback data and customer product feedback committees.

Leadership

As a Revenue Leader, I strive to both empower my teams and bring clarity to the business. I enjoy coaching and building teams, building the next generation of talent. I am a data led Revenue Leader and strive to bring meaningful data to the business to make change that has real effect to growth.

  • I have built strategies for successful team leadership in my roles over the last 15 years. Building and managing effective teams is the cornerstone of organisational success. I am a believer in fostering a collaborative environment, setting clear goals, and empowering team members, driving performance and innovation.

    I encourage open communication, continuous feedback, and professional development ensuring each team member thrives.I am a great believer in accountability in revenue teams and have found it essential for sustaining high-performance. I focus on adaptive leadership strategies that cater to the unique dynamics of each team, ensuring alignment with broader business objectives.

  • Working in complicated large enterprise businesses means having to navigate a equally complicated matrixed enviroment. I have worked in and built matrixed revenue teams including partnership management. Getting the best out of a wide variety of talents, both internal and external.

  • Worked in multiple organisations with PE/VC backing. Understand the nuances involved in investor stakeholder management and ensuring confidence in growth plans and delivery.

    I have been the revenue and growth leader in two companies leading to PE exit and merger.

  • As a data-driven growth leader, I have consistently invested in both my personal development and the training of my teams, ensuring we stay ahead of industry trends. My strategic leadership is rooted in a deep understanding of market dynamics and a commitment to driving sustainable growth. By fostering a culture of accountability and governance, I have successfully aligned sales and marketing strategies with broader business objectives, optimising performance and delivering measurable results.

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Verticals

Responsible for leading revenue generation, Go-To-Market strategy/implementation, team growth/rationalisation and developing new products and services across a broad range of verticals.

  • I have worked with some of the largest Banks and Financial Services companies from Europe, Americas and APAC. I have broad experience across both Buy and Sell side clients. My relationships span across C-level to middle management predominantly within Digital, Technology and Business.  Within Europe and the Americas myself and my teams have delivered disruptive Enterprise SaaS solutions, Data Analytics, AI/ML and Digital solutions across this wide network including customers such as Credit Suisse, UBS, Coventry Building Society, Lloyds Bank, Bank of America, Aviva and HSBC.

  • Led global teams implementing large scale Security and Digital Solutions for the likes of Thomas Cook, Collinson Group (Priority Pass) and DFS.I have also been personally involved with large +£10M start-ups and scale-ups in the travel sector with a deep understanding of the industry and integrating into legacy systems such as Amadeus and Sabre.

  • Running teams providing AI/ML and Algorithmic solutions to large mineral extractors and resellers globally. I had the opportunity to work with these organisations in multiple roles and have also provided outsourced services and web/mobile development. Customers ranged from niche providers to household names such as: Philips66, BP, Shell, SubSea7 Chevron, BHP and Woodside Petroleum.

  • I have both worked in and with Telecoms for the last 25 years.  I have worked directly with the likes of British Telecom (BT), Telstra, A1 Telecom, 3 Mobile and Vodacom with broad teams providing Enterprise SaaS solutions, bespoke AI, Data and Algorithmic solutions, as well as mobile and web app development with Telecoms and Media globally.  More recently working with diverse teams offering OTT solutions to media powerhouses such as Comcast and Warner Bros.

  • Range of experience offering services across Defence and Government in APAC, USA and UK.  This includes Network, Security and Digital Solutions.  I also spent 5 years leading a team dedicated to providing Managed Service with defence security clearance at all levels.

  • Core focus on creating digital factory twins and implementing AR/VR solutions to streamline factory and robotics maintenance.  Working with brands such as; Daimler, Fiat Chrysler Automotive and Electrolux.

  • Working with global Pharma and Life Science companies and institutions to solve complex data and AI problems. Worked with the likes of GSK and J&J helping them solve complex problems that had real world benefits.

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Offerings

My focus has been on enterprise SaaS, Services and tech offerings, this has provided me with broad experience across multiple offerings and segments.

  • I have led teams across EMEA and Americas taking Topcoders offering to market.  I have been responsible for top of the funnel through to close and Customer Success.  I have also worked with local SaaS startups in the UK creating Go-To-Market strategies and guidance to move past pre-seed to profit.

  • Over the past 20 years I have worked across multiple consulting practices.  Taking to market business process, security and digital consulting services.

  • I have worked as VP of Sales and Head of Sales for some of the worlds most noteworthy Digital Agencies.  I have also been responsible for pre-sales and delivery teams at different stages.  This has given me a broad engineering and technical background, which allows me to be an effective leader in tech first businesses.

  • I started my enterprise career in the Infrastructure space and consequently went on to partner with global majors to design and deliver Enterprise Storage and Backup solutions.  I have worked with global names such as Hitachi, IBM, HPE as a delivery partner.

  • Majority of my experience with Cyber Security is within the Application Security, Identity Access Management, Network Access Control, Mobile Security and End Point Management. Although as part of one of my roles I also took to market Physical Penetration and Penetration Testing.

  • I have worked for some of the top design, user and customer experience agencies in the world.  Creating bold GTM plans to create entries into large enterprise clients that would otherwise be stuck with incumbents. I have successfully ensured the closing of multi million pound contracts with the likes of AVIVA and GSK providing UI/UX design services.

  • I have spent a significant portions of my career in the AI/ML and Data space.  Covering areas such as Manufacturing 2.0, utilising AI and Big Data to create commercial VR experiences, building custom algorithms to solve global issues and productising Algorithmic and AI solutions. This is certainly something that I have found most fulfilling and personally interesting.

Want to Speak to Me?

“Picking the right revenue leader for your business is probably one of the most crucial decisions for ensuring success.

I will work with you, the business and leadership team to ensure we create, strong plans that are executable and work towards the companies and investors goals.”

Global Experience Americas EMEA & APJ

Robosoft

Vice President of Sales UKI & Europe

Hedgehog

Global Head of Sales

Topcoder

Vice President of Sales EMEA

GreenLight

Regional Head of Sales

Ignite

Regional Sales Director

Ricoh

New Business Development Manager

Apple

Business Development Manager

Vodafone

Territory Sales Manager

“Throughout my carrer I have developed the soft and hard skills to build high performing sales organisation and align sales, marketing, and customer success functions toward sustainable revenue growth.

I have adopted innovative approaches to building, managing, and leading teams, particularly those that extend beyond the traditional sales organisation, fostering high performance in diverse and uncertain conditions.

I heavily leverage data analytics for customer segmentation, estimating customer lifetime value, optimising pricing, and implementing processes and controls for maximising profitability at scale. I preform well as a leader within the executive team, influencing boards and investors, through effectively communication and understanding.”

Ready To Grow Your Business?